Campaigner Pricing 2026: 3 Great Plans and a Free Trial
Aero Marketing is an independent publication. We are not Campaigner, and Campaigner has no involvement in what we publish. Some links on this site may be affiliate links; where they are, we may earn a commission at no extra cost to you, and it never changes our verdict. How we’re funded. Figures below were taken directly from Campaigner’s pricing page in July 2026 — always confirm before buying.
Campaigner pricing is more confusing than it should be, and not because the plans themselves are complicated. It’s because the company restructured its plans, and most of the articles ranking on Google — along with a fair few AI-generated summaries — still quote the old numbers. If you’ve seen figures like $59, $179 and $649 floating around, you’ve been reading a version of Campaigner pricing that no longer exists.
The current lineup is three tiers starting at $14 a month. This guide sets out what each one includes, explains how the contact-based model behaves as your list grows, and flags the costs that don’t appear in the headline price. No affiliate spin — we don’t earn anything from Campaigner.
Campaigner pricing at a glance
Three tiers, all priced by how many contacts sit in your database. The figures below are the entry point on Campaigner’s own pricing slider — every plan climbs from there as your list grows.
| Plan | Starting price | Campaigner describes it as |
|---|---|---|
| Essentials | $14 / month | “Great for those wanting the basics of great email marketing” |
| Advanced | $35 / month | “Great for experienced users with advanced needs” |
| Custom | Talk to sales | “Great for those sending at scale” |
There is no free plan. Both paid tiers offer a free trial, and the Custom tier routes you to a sales conversation rather than a checkout.
Why most Campaigner pricing articles are wrong
The previous structure used three email-only plans — Starter at $59/month for 5,000 contacts, Essential at $179 for 25,000, Advanced at $649 for 100,000 — plus separate email-and-SMS bundles and an ecommerce plan starting around $79.95. Those numbers were accurate for years, which is exactly why they’re still everywhere.
Software review sites rarely revisit old posts. The result is a page-one search result set where much of the Campaigner pricing information describes a product that has since been repackaged — and where the entry price is overstated by more than four times. If you budgeted from those figures you’d conclude Campaigner was expensive before you’d even looked.
The practical takeaway: whatever you read anywhere — including here — open the pricing slider, set it to your actual contact count, and read the number it gives you. That’s the only figure that means anything.
How Campaigner pricing actually works
You pay for contacts, not for emails sent
This is the single most important thing to understand. Your bill is driven by how many people sit in your database, not how many messages you send them. Send four campaigns a month or forty — same price.
That model has a clear winner and a clear loser. If you email frequently it’s excellent: no overage charges for a busy promotional month, and no anxiety about your send calendar. If your list is large but sleepy it’s punishing — you’re paying full rate for thousands of people who haven’t opened anything in two years.
The $14 headline is a starting point, not a price
Campaigner’s pricing page carries a slider, and the advertised figures sit at its leftmost position — the smallest list size. Drag it right and both tiers climb steadily. Reporting elsewhere puts the Advanced tier in the region of several hundred dollars a month once you’re into tens of thousands of contacts.
So before comparing Campaigner pricing against anything else, get your real number. Not the total rows in your database — the count of people you’d actually be willing to pay to reach every month.
Model your cost a year out
Because the curve is contact-driven, a platform that looks cheap at 1,000 subscribers may not be at 20,000. Set the slider to where you expect to be in twelve months and compare that figure across vendors. It’s a two-minute exercise that regularly changes which platform wins.
What each Campaigner plan includes
Essentials — from $14/month
Campaigner lists three headline inclusions: a drag-and-drop editor, email templates, and detailed campaign reporting. Core email marketing, competently done.
Note what isn’t there: automation workflows. Essentials sends campaigns and tells you how they performed. If your plan is “send a decent newsletter and see who opened it”, this covers you — though at that job several platforms with free tiers cover you too.
Advanced — from $35/month
This is the tier that justifies choosing Campaigner at all. Campaigner lists automation workflows — both simple and multi-path — plus advanced segmentation and advanced personalisation options.
Multi-path is the phrase to notice. It means journeys that branch on what a customer does rather than firing on a timer: opened but didn’t click goes one way, clicked but didn’t buy goes another. That’s what recovers carts and onboards trial users.
The gap between $14 and $35 is small in absolute terms and large in capability. If you’re going to build workflows at all, the jump is easy to justify. If you’re not, you’re paying for an engine you’ll never start.
Custom — quoted by sales
Aimed at high-volume senders. Campaigner lists the full feature suite, dedicated account management and deliverability consulting.
That last item is the one worth weighing. If you’re sending at scale, inbox placement is worth more than any feature on the list, and consulting from people who see deliverability data across thousands of senders can be worth more than the licence itself.
Costs that aren’t in the headline Campaigner pricing
Reputation Defender is an add-on
The built-in list-health and deliverability tool is reported to be charged separately, at around 20% of your plan cost. That’s not a rounding error at higher tiers. Budget for it if deliverability matters, and note that some competitors fold equivalent tooling into the base price.
SMS sits outside the headline figures
SMS is a genuine strength here — you can drop a text step inside an email automation, which many platforms treat as an entirely separate product. But it carries its own cost and sending limits, and the three headline prices are for email. Confirm what your tier includes before assuming it’s bundled.
There’s no free plan
Mailchimp, Brevo and MailerLite all offer free tiers. Campaigner doesn’t — the “Start for Free” buttons lead to a trial, not a permanent free plan. For a business still testing whether email marketing is worth doing at all, that’s a real disadvantage.
Cancellation isn’t self-service
Cancelling has been reported to require a phone call rather than a button in your account settings. Not a cost exactly, but a friction worth knowing about before you sign up — particularly if you’re in a timezone far from their support hours.
How Campaigner pricing compares to the alternatives
At $14 to start, the entry point is now genuinely competitive — which is the part the outdated articles get most wrong. Where it still loses is the absence of a free tier, and where it wins is the automation you get at $35.
- Free tiers available: Mailchimp, Brevo, MailerLite — better if you’re testing the water
- Comparable automation depth: ActiveCampaign, Klaviyo, Omnisend — generally at higher entry prices
- Where Campaigner stands out: multi-path automation at a low entry price, and SMS steps inside email workflows
We break these down properly in our guide to Campaigner alternatives.
Which plan should you choose?
Small list, simple sends: Essentials at $14 is reasonable — but compare against the free tiers elsewhere first. You may not need to pay at all yet.
Ecommerce with repeat buyers: Advanced. Cart recovery and purchase-history segmentation are where the return is, and both need the automation tier.
SaaS or subscription: Advanced. Onboarding and win-back sequences depend on multi-path branching.
Large list, deliverability worries: get the Custom quote, and ask specifically what’s included versus what’s an add-on.
Before you commit at any tier, clean your list. Contact-based Campaigner pricing means every dormant subscriber costs you money every month, and removing them is the fastest saving available to you.
Campaigner pricing FAQ
How much does Campaigner cost?
Essentials starts at $14 a month and Advanced at $35 a month, both at the smallest list size. Custom is quoted by sales. All three rise with your contact count.
Does Campaigner have a free plan?
No. The “Start for Free” buttons lead to a free trial of the paid plans. There’s no permanent free tier.
Why do I see completely different Campaigner pricing elsewhere?
Because the plans were restructured and most published articles haven’t been updated. If you see Starter, Essential and Advanced at $59, $179 and $649, that’s the previous lineup.
What’s the difference between Essentials and Advanced?
Automation. Essentials gives you the editor, templates and reporting. Advanced adds simple and multi-path automation workflows, advanced segmentation and advanced personalisation.
Is Campaigner worth the money?
If you build the automations, yes — $35 for multi-path workflows is competitive. If you only send broadcasts, no; you’d be paying for capability you won’t touch. Anyone giving you a more confident answer without knowing your list size is guessing.
Campaigner pricing changes, and we update this page when it does. Confirm current figures on Campaigner’s own pricing page before you buy, and tell us if you spot a discrepancy — we’ll check it and correct it.
More reading: our Campaigner review · Campaigner alternatives · Campaigner automation · Campaigner SMS · Campaigner deliverability
Prices verified from Campaigner’s pricing page, July 2026.
